Case Details

Our client, a fashion ecommerce brand, wanted to scale online sales but faced stagnation despite heavy marketing investments. They needed a sustainable growth strategy that optimized both conversion and retention.

• High marketing spend with low ROI

• Low repeat purchase rate

• Abandoned carts due to checkout friction

• Weak differentiation from competitors

Our Approach

We built a holistic growth strategy focusing on conversion optimization, retention, and brand differentiation.

• Conversion Optimization: Simplified checkout and added guest checkout option.

• Retention Programs: Introduced loyalty points, personalized offers, and re-engagement campaigns.

• Content Strategy: Leveraged influencer collaborations and style guides.

• Data-Driven Ads: Optimized campaigns with precise targeting and A/B testing.

Execution

The strategy was rolled out in phases, starting with website optimization and followed by retention initiatives. Marketing campaigns reinforced brand identity, while backend analytics tracked customer lifetime value.

• High marketing spend with low ROI

• Low repeat purchase rate

• Abandoned carts due to checkout friction

• Weak differentiation from competitors

Results

• 45% increase in online sales in 6 months

• 25% rise in repeat purchases

• Cart abandonment reduced by 35%

• Improved ROI from paid campaigns by 40%

Conclusion

This case study illustrates how a data-driven growth strategy can create lasting impact. By optimizing conversion, building loyalty, and refining messaging, the client achieved sustainable ecommerce growth.