Case Details

Our client, a SaaS startup, wanted to unify their branding across website, app, and social platforms. Inconsistency in colors, tone, and visuals diluted their identity and confused customers.

• Disjointed branding across platforms

• Confusing customer perception

• Lack of design consistency

• Difficulty scaling content and campaigns

Our Approach

We created a comprehensive cross-platform brand system.

• Audit: Assessed all touchpoints to identify inconsistencies.

• Unified Identity: Refined logo, color palette, and typography for flexibility.

• Voice Guidelines: Developed a tone adaptable for website, app, and social content.

• Design System: Built reusable UI components and content templates.

Execution

The updated brand identity was launched simultaneously across web, app, and social channels. Teams received a design system library and training sessions to ensure consistency.

• Disjointed branding across platforms

• Confusing customer perception

• Lack of design consistency

• Difficulty scaling content and campaigns

Results

• 80% improvement in brand consistency metrics

• Higher trust and credibility reported in customer feedback

• Faster content rollout with reusable templates

• Stronger engagement on social channels

Conclusion

Cross-platform branding created cohesion and clarity. This unified identity positioned the startup as professional, trustworthy, and scalable in a competitive market.